FORT MYERS, Fla.--(BUSINESS WIRE)--Hines Bending Inc., the leading original equipment manufacturer of mandrel bending equipment, announced today it had added a powerful interactive feature to its web site. "George W," Hines' new talking spokesperson, greets visitors and explains the many benefits buyers receive with a Hines Mandrel Bending Machine.

"The Prez is an advocate of small business," said Jim Hynes, President of Hines Bending Systems, Inc. "We creatively used some of George W's mannerisms and idioms to explain our competitive differentiators to prospective customers. Since totally revamping www.hinesbending.com in February 2009, we have focused a lot of energy on improving the ability of customers to find us on the Internet while significantly improving site usability and navigation."

The marketing efforts have paid off. "Despite a weak overall economy, our sales have increased," said Hynes. "Since adding the Prez to www.hinesbending.com last week, we've generated two quarter million projects."

About Hines Bending Systems, Inc.

Since 1975, Hines Bending Systems, Inc., has been the leading original equipment manufacturer of mandrel bending equipment. Hines Bending has more than 15 models of bending machines, including NCNC bending machines and CNC bending. Hines Bending has mandrel bending installations around the globe - The United Kingdom, Panama, Columbia, Romania, Vietnam, Australia, The Philippines - as well as hundreds of mandrel bending installations in North America.